Ever looked at your watch and thought "eh, whatever"? That's exactly what inspired this fun design! The Who Cares Concept on Citizen Tsuyosa brings a playful twist to timekeeping, adding a touch of humor to your wrist. The artwork scattered around the custom dial boldly abandons traditional numbers, capturing the carefree spirit of anyone who refuses to rush. It’s a joyful rebellion against the constraints of punctuality with a one-of-a-kind personality.

Beneath the fun lies the Citizen Tsuyosa, a model renowned for its sleek design and reliable automatic movement. Its stainless steel case and bracelet offer a perfect balance of durability and style, making it ideal for those who see time as an experience, not a constraint. Running late has never looked so good!